Predict first: You observe H,H,T,H,T. Without using the formula, where should the likelihood curve peak?
Observed flips
Likelihood (scaled)MLETrue θ
Heads / n—
θ̂MLE—
How stable is the estimate?
Why does the frequency appear?
For H heads and T tails, the likelihood is proportional to θ^H(1−θ)^T. Maximizing its log gives H/θ − T/(1−θ)=0, so θ̂ = H/(H+T).
As the number of flips grows, repeated estimates concentrate around the true parameter.